NYC 2027
One platform already reaches every corner of U.S. longevity. Now it gets a stage.
USA Longevity Highlights
Trillions in economic output. Tens of millions of new patients. A supplement market on a rocket. The demand side of longevity is solved. The supply side needs a stage.
Consumers Pay Cash
Real brands. Real revenue. Real subscribers. The cash-pay longevity stack is running at scale today, yet the events that serve it remain siloed.
Six Stakeholders. One Event.
Academics. Practitioners. Investors. Consumers. Industry. Organizations. The U.S. longevity market runs on six engines, mostly from their own silos. Longevity.Technology covers all six. The Longevity Show convenes all six.
Month 1: Get the Lay of the Land
Understand the Resources We Can Access from London
- Longevity Technology
- Existing Sales Teams that have been contacting large American companies
- Tools: CRM, Advertising, Marketing, SEO, PR, Graphics, etc.
- Reporting Structure
- What Defines Success
Set Up the Dashboard
Understand the Competition
- Web Traffic - Organic vs paid
- Social Reach - Followers vs engagement
- PR Mentions
- Podcast Mentions
Identify & Monitor Longevity Trends
- Key People & Their Reach
- Key Topics & Sentiment Analysis
Identify Must-Attend Events
- Speakers/Influencers to Engage
- Exhibitors to Pitch
Month 1: Continued
Build Team
Sales Leadership:
- Senior Partnerships Manager
- Sales Lead
Recruit Marketing Team:
- Content Lead in-house
- Outsourced video and graphics services like BuzzCube, Design Pickel, etc.
Build Out the Online Presence
Website
- Attendee Lead Generation
- Tickets On Sale (Early Bird Pricing)
- Exhibitor Lead Collection (In preparation for sending the prospectus when it's ready)
Social Media
- Meta, X, TikTok, YouTube
- Landing Page for Lead Generation
Email & SMS Automation
- Choose a service provider (If one not already established)
Compile Lead Lists
By Stakeholders
- Academic
- Organizations: Government & NGOs
- Industry
- Investor
- Practitioner
- Consumer
- Media
Month 2: Launch Event
Initial Press Release (timed with TLS London)
- Include a few key players we know will continue in USA event
- Identify what makes the USA so significant for Global Longevity Leadership (Americans like that)
- Identify what mainstream American media gets wrong about "Longevity"
Organize Sales Materials
Tools to help Sales Managers
- Online Form
- Prospectus
- Contracts/Payment Collection
Guide Outreach Efforts
Lead & Support Sales
- Email, Phone, Zoom, Event Networking
- Available for presentations
- Provide feedback and support as needed
The Event Director should lead efforts for media, academic, and organization partnerships since they don't have revenue associated with them.
Develop Programming Goals
Identify Programming that Supports all Stakeholders
This is a who, what, how, when, where, and why analysis.
Month 3: Pull It All Together
Content Management
- Graphics
- Videos
- Press Releases
- Email Newsletters
Social & Content Marketing
- Follow key accounts
- Engage key posts
- DM influencers
- Include automated lead collection tools
- Ticket giveaways using Gleam or something similar
Programming Management
- Recruit Top Speakers (That aren't paying us)
Reporting and Operations
- Task Management & Reporting Dialed In
- Identify Event Branding & Signage Goals & Ops
- Outline plan for Event Operations
Gear Up to Begin Advertising
- Search
- Meta
Top 10 Categories
for Outreach
Open the cards to reveal the details underpinning these categories of outreach.
See the list1,400+ Exhibiting Companies
for Longevity.
Filter and browse the leading companies exhibiting at conferences, tradeshows, and festivals like The Longevity Show.
Open the databaseTop 10 Categories for Outreach
Open the cards to reveal the details underpinning these categories of outreach. I see each one as important to building a CES-level show in NYC over time. Reaching out involves direct, cold outreach and also asking for introductions from my existing connections.
Prospective Sponsors
Each company appears once. Events shown as inline tags. Filter by any dimension.
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